The main objective of this identity design is to provide Montezuma with an original and authentic image that represents its nature and artistic personality.
Conceptual development
Indigenous symbols of the region were the inspiration to generate the typeface that represents this magical town in an artisanal way.
The Colors
Montezuma is colorful. From warm orange sunrises through intense red and purple, expressions of the bohemian culture, to the vibrant greens and turquoise of the jungle and the ocean.
